As with any type of logo design, sketching and experimentation are imperative. Looking at the work of Noma Bar, I think you’ll agree it’s not as simple as it looks. One of my favorite illustrators, Noma Bar has amazing skill when it comes to creating outstanding work using negative space. Negative space can be used to depict a subject in a chosen medium by showing everything around the subject but not the subject itself.Ī well documented example of negative space in logo design is the hidden arrow between the letters E and X in the FedEx logo. If you reverse the colors so that the space around the subject is black and the subject itself is left blank, the negative space forms a shape around the subject. For example, in a two-tone black-and-white image, a subject is normally depicted in black and the space around it is left blank (white), creating a silhouette. Negative space is the empty space around and between the subject of an image. Negative space gives the viewer’s eye a place to rest. Once noticed, the formerly hidden element then becomes the most obvious part of the logo design, raising a smile or nod of acknowledgement. Often the negative space part of the logo may initially appear to be hidden but on closer inspection will reveal an icon or message. Some designers have a wonderful skill for using negative space to create clever and memorable logos. ![]() This is achieved using a variety of design elements and concepts. ![]() The logo designer’s job is, amongst other things, to create attractive eye-catching logos.
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